Devi Gajendran (Lead Clinical Nutritionist @truthin)
Artificial colors are synthetically produced and do not occur naturally, whereas nature-identical colors are synthetic but chemically identical to colors found in nature. Natural colors tend to be safer and align better with a health-conscious diet, avoiding potential risks like hyperactivity, allergies, and more associated with synthetic food colours.
TruthIn GPT
Opt for natural food colors over synthetic to reduce exposure to artificial additives.