Devi Gajendran (Lead Clinical Nutritionist @truthin)
Many brown breads on the market surprisingly contain only 55% or less whole wheat flour, which isn't actually what gives them their brown color. Instead, manufacturers often add caramel coloring (ins 150a), malt powder, or malt extract to achieve that rich brown hue. This means the color of brown bread can be misleading, as it might suggest a higher whole grain content than is actually present.
TruthIn GPT
Select brown bread that is genuinely whole grain, as some may be colored with molasses instead of being made with whole wheat.